WCEI’s products are Courses, Webinars, and Events.

•Marketed through multichannel marketing campaigns throughout the year

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• Ostomy Management Onsite

• Ostomy Management Online - Coming Soon

• Ostomy Management Live Online

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• Gated Wellness Lead Gen w/ Warmup Journey

• A/B Price Testing through Search

• A/B Price Testing through UI/UX on Website

• NNW2024

• New Ostomy Online Course

• SEO content hub creation

• Pricing banner on each email to landing page

• PPC Landing Page with Quiz

• Targeted from Nurse.com Search

• 1st Quarter Online Courses promo

• 2nd Quarter WCEI Courses promo

• New pricing announcement

  • Landing Page with price slash

    • ads in newsletter directing to landing page

    • lower banner ads in emails directing to landing page

Personas

Competitors

WCEI Messaging Master

WCEI Position Master