2024 Compulse DA Sales Ad Specs In Progress

Owned by Toni Daniel
Last updated: Oct 30, 2024
7 min read
Product
Size
File Type
Notes
Product
Size
File Type
Notes
Compulse Display
Desktop:
300x250, 728x90, 320x50, 160x600, 300x600
Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50
400 kb max per image, but static files should be closer to 40-50kb
Recommended: 300x250, 320x50, 728x90 yield the most inventory
Format: .gif, .jpg, .png
Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.
Time limit: 15 seconds with an end frame or continuous looping
NOTE: Creative cannot be served through 3rd party tags
All ads require a border
Audio: No
Needs a click thru URL
Compulse Social Mirroring - display
1080x1080
Ad Format: .jpg, .png
Text: 125 characters
Headline: 25 characters
Link description: 30 characters
Image ratio: 1.9:1
Needs a click thru URL
Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.
Image should only contain 20% as text.
Client needs to grant permission / access to their Facebook page.

 

Compulse Social Mirroring - carousel
1080x1080
Ad Format: .gif, .jpg, .png
Text: 125 characters
Headline: 25 characters
Link description: 20 characters
Image ratio: 1:1
Images: 2 to 10
Needs a click thru URL
Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.
Image should only contain 20% as text.
Client needs to grant permission / access to their Facebook page.
Compulse Social Mirroring - video
Caption length text: Text only, max 2,200 characters
Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
Length: 240 minutes max
Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
File size: Up to 4GB max
Frames: 30fps max
Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
.mp4 or MOV recommended, no edit lists
Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Audio: Stereo AAC audio compression, 128kbps + preferred
Headline: 25 characters
Link description: 30 characters
Needs a click thru URL
Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.
Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.
Client needs to grant permission / access to their Facebook page.

 

Compulse Email
Under 100kb
640px wide max
html
Must be correctly coded mobile responsive html file with inline CSS
Email Creative Services
Compulse Email Retargeting
See Compulse Email

 

This is an email that is retargeting the people that opened the original email
Compulse Email Matchback
n/a
Excel
30-90 days, the client submits an excel file of the emails of customers they sold to since the campaign launch.
Compulse will then matchback the client file against the email sending list to prove matches.
Number of clients in matchback x average client sale = ROI
Compulse Audio - Standard Specs
Length: 15 or 30 seconds
3G2 (3GPP2), 3GP (3GPP), Advanced Audio Coding (AAC), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4P, M4V, MKV, MOV, MPE, MPEG, MPEG-2 (MP2), MPEG-3 (MP3), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, VOB, WAV, WebM, and Windows Media Video (WMV).

 

Compulse Audio - Pandora and AdsWizz Specs
Length: 15, 30 seconds or 60 seconds
20mb maximum
mp3, AAC or WAV
Bit Rate: Minimum 128 kbps, 196kbs recommended

 

Compulse Audio - Triton Specs
Length: 15, 30 seconds or 60 seconds (trimmed of slate / silence)
mp3
Bit Rate: Minimum 128 kbps
Sample rate: 44100Hz
Volume: Normalized to -4db

 

Compulse Audio - Spotify Specs
Audio Length: 15 or 30 seconds
Companion banner: 640x640 or 300x250
Audio: mp3, wav or OGG
Audio Bit Rate: Minimum 128 kbps
Companion banner format: .gif, .jpg, .png

 

Compulse Pre-Roll
Length: 15 or 30 seconds
Size: 1gb max
1280x720
3G2 (3GPP2), 3GP (3GPP), Advanced Systems Format (ASF), Audio Video Interactive (AVI), F4A, F4B, F4P, F4V, FLV, M2V, M4V, MKV, MOV, M4P, MPE, MPEG, MPEG-2 (MP2), MPEG-4 (MP4), MPG, MPV, OGG, OGV, QuickTime (QT), RM, SWF, TS, VOB, WebM, and Windows Media Video (WMV).

File Size: 1 GB max

Bit Rate: 2500kbps

NOTE: VAST version 2.0 and higher is supported.

 

Compulse YouTube - Instream
Skippable length: 15 seconds or longer
Non-skippable length: 15 seconds
Skippable after 5 seconds
Skippable and non-skippable
Ads appear before, during, or after videos on YouTube or YouTube partner sites.
Compulse YouTube - Discovery
Length: Any
No click thru link
Requires copy to be provided
Headline: 100 characters
Description: 25 characters (provide 2 different descriptions)
Ads appear at the top of YouTube search results, in the related videos, on the YouTube homepage, as an overlay on a YouTube watch page, or on video partner sites.
Compulse YouTube - Bumper
Length: 6 seconds or shorter

 

Non-skippable ads appear before, during, or after videos on YouTube or YouTube partner sites.
Compulse Geofencing
Static ads:
Desktop:
300x250, 728x90, 320x50, 160x600, 300x600
Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50
50 kb
If using video:
Video length: 15 or 30 second
Static ad format: .gif, .jpg, .png
Audio: No
Animation: No
If using video:
Video: mp4
Geofencing allows you to target and serve relevant hyper local ads to your potential customers in real time, based on their current physical location.
Compulse Geotargeting
Static ads:
Desktop:
300x250, 728x90, 320x50, 160x600, 300x600
Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50
50 kb
If using video:
Video length: 15 or 30 second
Static ad format: .gif, .jpg, .png
Audio: No
Animation: No
If using video:
Video: mp4
Geotargeting allows you to deliver ads to consumers that have frequented specific locations and those who may have seen your ads and not taken immediate action. Real world retargeting based on actual behaviors.
Compulse Historical Location Targeting
Static ads:
Desktop:
300x250, 728x90, 320x50, 160x600, 300x600
Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50
50 kb
If using video:
Video length: 15 or 30 second
Static ad format: .gif, .jpg, .png
Audio: No
Animation: No
If using video:
Video: mp4
Target mobile users based on their historical location data. This technology allows us to retarget users that have been to a selected location in the last 90 days.
Compulse Foot Traffic Attribution
Static ads:
Desktop:
300x250, 728x90, 320x50, 160x600, 300x600
Mobile / tablet:
300x250, 728x90, 320x50, 480x320, 320x480, 300x50
50 kb
If using video:
Video length: 15 or 30 second
Static ad format: .gif, .jpg, .png
Audio: No
Animation: No
If using video:
Video: mp4
This allows you to apply an attribution to a location based on a mobile advertising campaign through the analyzation and impact on in-store visits and traffic patterns to a physical location.
Compulse OTT/CTV Definitions

  • OTT refers to streaming video content over any device with a screen, covering all streaming content regardless of the device.

  • CTV specifically refers to streaming video content on internet-connected devices like smart TVs, Roku, Amazon FireStick, or Google Chromecast.

  • OTT is the content, while CTV is the viewing method.

 

 

Compulse OTT/CTV - Standard Specs
VIDEO TRACK:
Bit depth: 8 or 16 bits
Bit rate: 15 Mbps – 30 Mbps
Chroma sub-sampling: 4:2:0 or 4:2:2
Codec ID: Preferred: Apple ProRes 422 HG
Codec ID: Accepted: H.264
Color space: YUV
Dimensions: Preferred: 1920x1080
Dimensions: Accepted: 1280x720
Display aspect ratios:  All files must be 16:9. Not accepted are files in 2.39:1, 3:4 or 4:3.  If there is a stylistic decision for the ad to appear in 2.39:1, 3:4 or 4:3, then matting on the top and bottom is permissible, meaning the file may contain black bars but they must be contained within the 16:9 file itself.
Duration:  15, 30 or 60 seconds (limited inventory available)
File extensions:  .mov or .mp4
File size:  1 GB Max
Format:  QuickTime, MOV or MPEG-4
Frame rate:  23.98, 24, 29.97 or 30 fps
Frame rate mode:  Constant
Scan type:  Progressive Scan
AUDIO CHANNELS:
Bit Depth: 16 or 24 bits (for audio channel 2)
Bit Rate: 192-256 kbps
Channels: 2-channel stereo
Duration: Must match video duration
Format: PCM, AAC
Sampling rate: 48.0 kHz

 

Compulse OTT/CTV - Roku, ESPN, NBCUniversal Specs
Roku:
File type: mp4
Bitrate: Must be at least 2,100 kbps
Resolution: No specific resolution
Duration: Must be between 6 and 60 seconds
Aspect Ratio: 16:9
ESPN:
File type: mp4
Bitrate: Must be at least 2,000 kbps
Resolution: 1280x720, 1920x1080
Duration: 15 or 30 seconds
NBCUniversal:
File type: mp4
Bitrate: Between 15,000 Kbps and 30,000 Kpbs
Resolution: 1920x1080
Duration: 6, 15, 30, 45 or 60 seconds
Compulse OTT/CTV - hulu Specs
VIDEO TRACK:
Bit depth: 8 or 16 bits
Bit rate: 10 Mbps – 40 Mbps
Chroma sub-sampling: 4:2:0 or 4:2:2
Codec ID: Preferred: Apple ProRes 422 HG
Codec ID: Accepted: H.264
Color space: YUV
Dimensions: Preferred: 1920x1080
Dimensions: Accepted: 1280x720
Display aspect ratios:  All files must be 16:9. Not accepted are files in 2.39:1, 3:4 or 4:3.  If there is a stylistic decision for the ad to appear in 2.39:1, 3:4 or 4:3, then matting on the top and bottom is permissible, meaning the file may contain black bars but they must be contained within the 16:9 file itself.
Duration:  15 or 30 seconds
File extensions:  .mov or .mp4
File size:  10 GB Max
Format:  QuickTime, MOV or MPEG-4
Frame rate:  23.98, 24, 29.97 or 30 fps
Frame rate mode:  Constant
Scan type:  Progressive Scan
AUDIO CHANNELS:
Bit Depth: 16 or 24 bits (for audio channel 2)
Bit Rate: 192-256 kbps
Channels: 2-channel stereo
Duration: Must match video duration
Format: PCM, AAC
Sampling rate: 48.0 kHz

 

Compulse OTT/CTV - Netflix Specs
VIDEO TRACK:
Bitrate for MOV:
720p: Greater than 42,000 Kbps
1080p: Greater than 80,000 Kbps
Bitrate for H.264:
720p: Greater than 8,000 Kbps
1080p: Greater than 12,000 Kbps
Chroma sub-sampling: 4:2:0 or 4:2:2 - CHECK
Codec ID: Preferred: Apple ProRes 422 HG - CHECK
Codec ID: Accepted: H.264 - CHECK
Color space: Not specified
Dimensions: 1920x1080, 1280x720
Duration:  10, 15, 20 (Spain market only), 30 or 60 seconds
File extensions:  .mov or .mp4
File size:  Not specified
Format:  MOV or mp4 - CHECK
Frame rate:  23.976, 24, 25, 29.97 or 30 fps - CHECK
Frame rate mode:  Constant - CHECK
Scan type:  Progressive Scan - CHECK
Video Profile for MOV:  Apple ProRes 422 (HQ), Apple ProRes 422, Apple ProRes 422 (LT)
Video Profile for H.264: Baseline or main
The file must contain one video and one audio track.
The video and audio durations must be identical with a tolerance of 500 ms.
AUDIO CHANNELS:
Bit Depth: 16 or 24 bits (for audio channel 2)
Bit Rate: 192-256 kbps
Channels: 2-channel stereo
Duration: Must match video duration
Format: PCM, AAC
Sampling rate: 48.0 kHz

 

Compulse Paid Search