2024 Ncom DA Sales Ad Specs In Progress

Product	Size	File Type	Notes

Product	Size	File Type	Notes
Ncom Digital Display Ad	300x250, 728x90 coming soon 60kb max 72 dpi	Format: .gif, .jpg, .png Animation: Yes Time limit: 15 seconds with an end frame or continuous looping All ads require a border	Needs a click thru URL
Ncom National Newsletter Ad	Top ad: 265x140 Bottom ad: 540x160 150 kb	Format: .gif, .jpg, .png Animation: No	Needs a click thru URL
Ncom National Newsletter Takeover	Logo: 250x50 Top ad: 265x140 Bottom ad: 540x160 150 kb	Logo format: .png with transparent background Ad Format: .gif, .jpg, .png Animation: No	Needs a click thru URL for each ad / logo. These can be the same URL or different. This is up to the client.
Ncom Targeted Network Display (TND)	Required: 300x250, 728x90, 160x600, 300x600, 320x50, 970x250 Additional sizes: 428x60, 250x250, 336x280, 200x200, 180x150 150 kb max per image	Format: .gif, .jpg, .png Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation. Time limit: 15 seconds with an end frame or continuous looping NOTE: Creative cannot be served through 3rd party tags All ads require a border Audio: No	Needs a click thru URL Landing Page Requirements: Must include a link back to the home page and another link to the privacy policy. Branding on landing page must match the branding of the ads. Banners are not permitted to use redirecting URLs. Track campaign analytics with UTM tracking codes instead. Banners cannot link directly into a payment processor (e.g., PayPal). Visitors must be able to review terms of the offer prior to entering purchasing/sign-up flows.
Ncom Social Media Campaign - single image	1080x1080	Ad Format: .gif, .jpg, .png Text: 90 characters Headline: 25 characters Link description: 30 characters Image ratio: 1.9:1 for Facebook, 1:1 for Instagram	Needs a click thru URL Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates. Image should only contain 20% as text.
Ncom Social Media Campaign - carousel	1080x1080	Ad Format: .gif, .jpg, .png Text: 90 characters Headline: 40 characters Link description: 20 characters Image ratio: 1:1	Needs a click thru URL Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates. Image should only contain 20% as text.
Ncom Social Media Campaign - video	Caption length text: Text only, max 2,200 characters Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing Length: 120 minutes max Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square) File size: Up to 4GB max Frames: 30fps max Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.	.mp4 or MOV recommended, no edit lists Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan Audio: Stereo AAC audio compression, 128kbps + preferred Headline: 40 characters Link description: 20 characters	Needs a click thru URL Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates. Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.
Ncom Email	Under 100kb 600px wide max	html	Must be correctly coded mobile responsive html file with inline CSS Email Creative Services
Ncom Blog Sponsorship	Banner for blog page: 300x250	Format: .gif, .jpg, .png	Needs a click thru URL
Ncom Sponsored Course	Client builds: Email - see Ncom email Ncom builds: TND banners and coordinates the organic social post on FreeCE Friday	html	Must be correctly coded mobile responsive html file with inline CSS Course selection needs: Beginning and end dates, course selected and survey questions. Form submitted to Adops for promotional products to be scheduled and course reserved.
Ncom Direct Mail Plus - Postcard	6x9 postcard	pdf with all fonts embedded and built in 4-color process Images: 300 dpi minimum Show all crop marks and no text within 1/8” of trim size Bleeds (if you are having color bleed off the piece): add 1/8” around entire piece Overall size of piece: 6.25” x 9.25” (if using bleeds) Final trim size is: 6” x 9” On mailing side/addressing side please leave 3 ¾” white space on the right side of the card for addressing. Printed on 100# matte cover	Needs a seed list Delivery schedule for standard mail rate for a postcard only - NOT PLUS: 17 Business days from file to printer to delivery in mailboxes Day 1: Printer receives print file, mail list and places order Day 2 and 3: Printer processes mail list and produces Pdf proofs Day 4: Proof approval by client Day 5, 6 and 7: Printer prints, trims, sorts and delivers to local post office Day 8, 9 and 10: At the post office Day 11, 12, 13, 14, 15, 16 and 17: Post office delivers to mailboxes Delivery schedule for First Class mail rate for a postcard only - NOT PLUS: 10 Business days from file to printer to delivery in mailboxes Day 1: Printer receives print file, mail list and places order Day 2 and 3: Printer processes mail list and produces Pdf proofs Day 4: Proof approval by client Day 5, 6 and 7: Printer prints, trims, sorts and delivers to local post office Day 8, 9 and 10: Post office delivers to mailboxes
Ncom Direct Mail Plus - Social Match & Follow Up	1200x628 or 1080x1080	Ad Format: .gif, .jpg, .png Text: 90 characters Headline: 25 characters Link description: 30 characters Image ratio: 1.9:1 for Facebook, 1:1 for Instagram	Needs a click thru URL Client Business Manager Admin must grant permission for our vendor to access / post on their business page. Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates. Image should only contain 20% as text.
Ncom Direct Mail Plus - Online Follow Up	300x250, 728x90, 160x600	Format: .gif, .jpg, .png	Needs a click thru URL
Ncom Direct Mail Plus - Informed Delivery	300x250	Format: .gif, .jpg, .png	Can use the same file from the Online Follow Up
Ncom Direct Mail Plus - Call or Text Tracking		Call tracking: Internal redirect phone number provided by the client Text tracking: Trigger word (i.e. Text “Free” to xxx-xxx-xxxx) Response message and URL (i.e. Thanks for your interest in Nurse.com, visit our website!	Needs a click thru URL
Ncom Custom Webinar Sponsorship - like Stryker (Non-influencer)
Ncom Influencer Webinar Sponsorship
Ncom Podcast Ad
Ncom Influencer Podcast Ad

2024 Ncom DA Sales Ad Specs In Progress

Product

Size

File Type

Notes

Product

Size

File Type

Notes

Ncom Digital Display Ad

300x250, 728x90 coming soon

60kb max

72 dpi

Format: .gif, .jpg, .png

Animation: Yes

Time limit: 15 seconds with an end frame or continuous looping

All ads require a border

Needs a click thru URL

Ncom National Newsletter Ad

Top ad: 265x140

Bottom ad: 540x160

150 kb

Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL

Ncom National Newsletter Takeover

Logo: 250x50

Top ad: 265x140

Bottom ad: 540x160

150 kb

Logo format: .png with transparent background

Ad Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL for each ad / logo. These can be the same URL or different. This is up to the client.

Ncom Targeted Network Display (TND)

Required: 300x250, 728x90, 160x600, 300x600, 320x50, 970x250

Additional sizes: 428x60, 250x250, 336x280, 200x200, 180x150

150 kb max per image

Format: .gif, .jpg, .png

Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.

Time limit: 15 seconds with an end frame or continuous looping

NOTE: Creative cannot be served through 3rd party tags

All ads require a border

Audio: No

Needs a click thru URL

Landing Page Requirements: Must include a link back to the home page and another link to the privacy policy. Branding on landing page must match the branding of the ads.

Banners are not permitted to use redirecting URLs. Track campaign analytics with UTM tracking codes instead.

Banners cannot link directly into a payment processor (e.g., PayPal). Visitors must be able to review terms of the offer prior to entering purchasing/sign-up flows.

Ncom Social Media Campaign - single image

1080x1080

Ad Format: .gif, .jpg, .png

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1 for Facebook, 1:1 for Instagram

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Ncom Social Media Campaign - carousel

1080x1080

Ad Format: .gif, .jpg, .png

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Image ratio: 1:1

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Ncom Social Media Campaign - video

Caption length text: Text only, max 2,200 characters

Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing

Length: 120 minutes max

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File size: Up to 4GB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

.mp4 or MOV recommended, no edit lists

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Audio: Stereo AAC audio compression, 128kbps + preferred

Headline: 40 characters

Required:
300x250, 728x90, 160x600, 300x600, 320x50, 970x250

Additional sizes:
428x60, 250x250, 336x280, 200x200, 180x150