How-To: Instapage | B2C Publishing Checklist

Edit Design

• Page has been reviewed by someone on the UX team

• Spelling and grammar are correct

• All links are working properly

• Mobile is formatted correctly

• HTML/CSS has Google optimize tag and opin monster tag (can find tags here)

Conversion Goals

• Make sure only the URLS you want tracked are checked. Typically add to cart links.

• Press Save

Integrations > Marketing Tags & Pixels

• Make sure Google Analytics, Google Ads, Facebook Pixel, and Google Tag Manager are connected.

• You can find the FB Pixel and Tag manager codes here

Search & Social

• Hide from search engines is green. It is by default so change it unless it is not green.

• Update page title to appropriate title

• Upload Favicon if one is not already there (can be found here)

• Press Save

Publish Experience

• Select "Custom Domain"

• Pick domain; almost always - info.{website}

• Add directory. Make is specific and clear to what the page is about.

• Press publish then confirm