Instapage Ticket Requirements

Ticket Form : https://airtable.com/shr30zGEv28nvTJWr

• Page Details:

  • Start/End Dates

  • Product/Event details

    • Time

    • Locations

    • CTA

    • Promo Code if Needed

    • Form information

  • Goals to Optimize for

    • Conversions

    • Leads

    • Sign-ups

• If we are testing against a current page, provide URL for current page

  • What changes are we highlighting

    • KPIs

• Reporting needs

• Point of Contact for Communication

  • Who is requesting

• Asset/Ad copy

  • Desired Image description

• Desired Channels to promote page

  • Video/Display/Search/Social/Email

• Any updated Logo/Scheme changes

  • If possible, link to image library