CXL Notes - GA4 for Beginners Notes

Owned by Brandon Hendry
Last updated: Apr 15, 2024 by Megan Bostwick
1 min read

GA4 for Beginners Notes

Event Types:

  • 42 in total

  • 34 are app-related

  • 8 web (pageview, first_visit, session_start, etc.)

 

Enhanced Measurement Events

  • Page views

  • Scrolls

  • Outbound clicks

  • Site search

  • Video engagement

  • File downloads

 

Everything in GA4 is an event

  • 4 Categories of Events

    • Automatically collected

    • Enhanced measurement

    • Recommended

    • Custom

  • Every event can up to 25 parameters to describe it

 

Sessions: Same as UA, when someone is on the website interacting, ends with 30 mins of inactivity or closing browser.

Engaged Sessions: Session that lasts 10 or more seconds, has a conversion event, or 2 or more page views

Engagement Rate = engaged sessions / Sessions

Bounce rate = non-engaged sessions / Sessions

  • Reverse of engagement rate

Users:

Active user: any user that has an engaged session or first_visit event