How-To: Instapage | B2C Publishing Checklist

Owned by
Megan Bostwick
Last updated: Mar 19, 2024 by
Savannah Wrenn
1 min read

Edit Design

  • Page has been reviewed by someone on the UX team

  • Spelling and grammar are correct

  • All links are working properly

  • Mobile is formatted correctly

  • HTML/CSS has Google optimize tag and opin monster tag (can find tags here)

 

Conversion Goals

  • Make sure only the URLS you want tracked are checked. Typically add to cart links.

  • Press Save

 

Integrations > Marketing Tags & Pixels

  • Make sure Google Analytics, Google Ads, Facebook Pixel, and Google Tag Manager are connected.

  • You can find the FB Pixel and Tag manager codes here

 

Search & Social

  • Hide from search engines is green. It is by default so change it unless it is not green.

  • Update page title to appropriate title

  • Upload Favicon if one is not already there (can be found here)

  • Press Save

 

Publish Experience

  • Select "Custom Domain"

  • Pick domain; almost always - info.{website}

  • Add directory. Make is specific and clear to what the page is about.

  • Press publish then confirm