2023 | Q2 Campaigns
Driver | Remarketing Giveaway Campaign |
|---|---|
Approver | Grace Beesley |
Contributor | PPC, SOCIAL, EMAIL |
Informed | ALL |
Campaign name | Holidays In July |
Campaign type | Remarketing Brand Awareness |
Launch date | July 1, 2023 |
Status | Not started / In progress / Done |
Campaign Key |
Strategy
The Holidays in July campaign is a remarketing campaign aimed at existing users on the Relias Academy website. The giveaway consists of users taking a course during the month of July to be placed in a drawing where ten select users will win a $50 Visa Gift Card.
Target market
Existing users
Goals
Goals | Metrics |
|---|---|
Increase Engagement | |
|
|
Budget
Total:
Activity | Budget | Details |
|---|---|---|
|
|
|
Campaign roadmap
Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
|---|---|---|---|---|
Content + social promotion | ||||
| Not started |
| ||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Offline advertising | ||||
|
|
|
|
|
|
|
|
|
|
Paid advertising | ||||
|
|
|
|
|
|
|
|
|
|
Webinar | ||||
|
|
|
|
|
|
|
|
|
|
Media/PR | ||||
|
|
|
|
|
|
|
|
|
|