REL | CM Compliance Training Plan | 701RM00000FvGCHYA3

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	959/722
Viewability	78.9%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Engagement Rate (CTR+VTR)
Account Engagement Rate (aCTR+aVTR)	78.10%
Avg. Increase in Account Engagement	3.75x
Shift in Account Engagement	371

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$18.3M

Growth Marketing