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*** In progress. Last updated: 10/8/24 ***

Lifecycle Stages are used on Salesforce Lead and Contact records. Quick overview below of the current lifecycle stages in use.

Lifecyle Stage

Conditions

Score

MCL
(Marketing Captured Lead)

  • Score dependent.

  • Used in marketing activities primarily.

  • People can move between stages

0-29

MEL
(Marketing Engaged Lead)

  • Score dependent.

  • Used in marketing activities primarily.

  • People can move between stages

70-99

MNL
(Marketing Nurtured Lead)

  • Score dependent.

  • Used in marketing activities primarily.

  • People can move between stages

30-69

MQL
(Marketing Qualified Lead)

  • Score dependent.

  • Used in marketing activities primarily.

  • People can move between stages

Prospects: 100+

Customers: 200+

Recycle

TBD

None

Refer to Retail

TBD

None

Junk

TBD

None

  • No labels