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• From the page settings menu, Select Integrations -> Marketing Tags & Pixels.  

• Google Analytics 4, Google Ads, Facebook, and Google Tag Manager should all be connected 

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• You can find the If integrations are not already connected, copy the values below and paste into the appropriate sections

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Search and Social

• This defaults to hidden from search engines. Leave this selected

• Update the Page Title with clear and descriptive wording for your campaign.

• Everything else can be blank. 

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• Domain settings - Choose custom domain “info.{website}” and the URL directory that appears after the domain is unique, precise, and descriptive, similar to the Page Title. As part of the URL, it cannot contain spaces and should use hyphens instead.

  • URL naming convention - team-vertical-description-

  • ex: http://info.relias.com/dg-pac-compliance-training

  • ex: http://info.relias.com/multi-rel-impact-culture

  • ex: http://info.relias.com/ppc-rel-healthcare-compliance-training

  • ex: http://info.relias.com/cm-pac-managed-services

  • ex: http://info.relias.com/pm-pac-lak

  Add details for the SFDC campaign name and URL, Pardot form URL, and Instapage URL to this shared document: Instapage Active List.xlsx

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Test the Pardot Form

• Once the Instapage is live, submit a test form with “test” UTMs

  • Was the test lead added as a campaign member to the proper campaign?

  • Were the UTMs appropriately tracked on the lead record?

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