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From the page settings menu, Select Integrations -> Marketing Tags & Pixels.
Google Analytics 4, Google Ads, Facebook, and Google Tag Manager should all be connected
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You can find the If integrations are not already connected, copy the values below and paste into the appropriate sections
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Relias.com FB Pixel and Tag Manager codes |
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Nurse B2B Tag Manager code, No FB Pixel.
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Search and Social
This defaults to hidden from search engines. Leave this selected
Update the Page Title with clear and descriptive wording for your campaign.
Everything else can be blank.
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Domain settings - Choose custom domain “info.{website}” and the URL directory that appears after the domain is unique, precise, and descriptive, similar to the Page Title. As part of the URL, it cannot contain spaces and should use hyphens instead.
URL naming convention - team-vertical-description-
ex: http://info.relias.com/dg-pac-compliance-training
ex: http://info.relias.com/multi-rel-impact-culture
ex: http://info.relias.com/ppc-rel-healthcare-compliance-training
ex: http://info.relias.com/cm-pac-managed-services
ex: http://info.relias.com/pm-pac-lak
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Inform Email Ops of the page URL so it can be added to the SFDC campaign record. |
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Test the Pardot Form
Once the Instapage is live, submit a test form with “test” UTMs
Was the test lead added as a campaign member to the proper campaign?
Were the UTMs appropriately tracked on the lead record?
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