...
Start this process at least 14 business days before the launch date.
Campaign Owner page creation - 5 days
Stakeholder review via email - 2 days
Email/Digital teams QA - 7 days
UX review - additional 3 days (new landing page layouts only)
Campaign Owner final updates - 2 Campaign Owner final updates - 2 days
Other SLAs that may need to be considered
Requesting a new template from UX team - additional 7 days
Review of Updated existing template - additional 3 days
...
Pre-Approved Templates
Templates are created in collaboration with the UX team based on previous high-performing landing pages and will be reviewed and optimized periodically.
...
ex: PPC | REL | Healthcare Compliance Training - DEMO
Requesting New Templates and Modifying Existing Templates:
Brand New Template - Should you need a template that doesn’t exist, submit a Jira ticket here to request one from the UX team. Include as much detail in your request as possible, including wireframes, images, and goals of the page. Add 7 business days for UX to create a new template to your timeline.
Modifying Existing Templates - The UX team must review and approve any changes you'd like to make to an existing template using the same Jira ticket here. Three Add 3 business days should be added to the for UX review to your timeline.
...
Step-by-Step Instapage Creation Process & Timeline
...
Timeline: 12 days before launch
Campaign owners are responsible for obtaining Instapage copy review and feedback from relevant stakeholders [Content Marketing/Product Marketing/Solutions Group/etc.] if needed.
Send the Instapage comment link via email, ask stakeholders to provide feedback within two business days, and leave all comments directly on the Instapage.
Stakeholders cannot leave feedback if you don’t give the comment link.
...
Step 4: SFDC Campaign Creation and QA Request
...
Form
...
Timeline: 7 days before launch
Create parent campaign for Instapage in salesforce to include in your QA ticket.Campaign owner submits "Pardot Form & Instapage QA" Airtable Ticket for Email/Lead Ops.
In the ticket, include the following:
Your form needs: type of form (asset download vs demo request), additional form fields beyond standard fields, form title, button CTA, and any form color changes, etc.
Instapage comment link for Email Ops team to review for grammar, formatting, brand style guide, etc. Email Ops will leave comments for the campaign owners to review and edit.
Campaign owner needs to specify which links need utms. By default, demo links will receive utms, however the demo link needs to be on the page when submitting page for review.
...
Step 5: Email Ops and Digital Teams QA Review
Timeline: 7 days before launch
Step 6: Final Page Edits and Updates
...
Timeline: 1 day before launch
Campaign Owner publishes page, referencing Campaign Owner QA checklist-Publishing the Page
Add details for SFDC campaign name and URL, Pardot form URL, Instapage URL to this shared document: Instapage Active List.xlsx
Step 8: Post-Launch Action Items Optimize/Deactivate Instapage
Campaign owner is responsible for unpublishing page/optimizing the page as necessary
Recommended that campaign owner review active instapages Instapages every 3 months to optimize or unpublish. Frequency of Instapage reviews may depend on campaign feedback, results, change in direction, etc.
...