May Promos

Driver	Grace Beesley \| Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

Driver	Grace Beesley \| Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store
Campaign Name	Mental Health Awareness Month Short Celebration 10% OFF PRODUCT
Campaign Promo Code	Promo Code – RAMHAW24
Campaign type	Revenue Driver
Channels
Email	Submit 3 supporting emails
PPC	Would we want to support this with PPC? - Yes
Social	Would we want to support this with Social? - Yes
Launch date	May 1, 2024- May 5, 2024
Status (Dates of AT tickets)	Email - All Q2 Tickets Submitted 3/15 \| Endeca code: Not yet created \| Submitted PPC AT Ticket 3/21 \| Social AT Ticket submitted 3/21
Opt-In Monster Banner	Created 3/15
UTM	RAMHAW-24

Driver	Grace Beesley \| Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

Driver	Grace Beesley \| Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store
Campaign Name	Memorial Day promo – 20% Off Entire Cart
Campaign Promo Code	Promo Code – MEMORIAL24
Campaign type	Revenue Driver
Channels
Email	Submit 3 supporting emails ((fireworks in email)
PPC	Would we want to support this with PPC? - Yes
Social	Would we want to support this with Social? - Remarketing campaign (measure based on traffic goals)
Launch date	May 27, 2024- May 31, 2024
Status (Dates of AT tickets)	Email - All Q2 Tickets Submitted 3/15 \| Endeca code: Not yet created \| Submitted PPC AT Ticket 3/21 \| Social AT Ticket submitted 3/21
Opt-In Monster Banner	Created 3/15
UTM	MEMORIAL-24

Strategy

Target market

Goals	Metrics

Goals	Metrics
Drive Revenue	Primary Goal: Drive Revenue	Increase Revenue
	Secondary Goal(s): Increase website traffic, Increase conversions, improve user engagement	Increase coupon redemption YOY Increase by X number of coupon uses Increased website traffic Improved conversion rate

Total:

Activity	Budget	Details

Activity	Budget	Details

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Deliverable	Owner	Deadline	Status	Notes