Prompt: Banner Ad Copy for Competitor Campaign

Prompt:

I need clever banner ad copy for a campaign targeting {{COMPETITOR NAME}} customers. Here is information about how we win and lose deals against {{COMPETITOR NAME}}. The default format for banner ad copy is a Headline of up to 35 characters, Subtext of up to 75 characters, and CTA Button text of up to 15 characters. Provide 10 sets of banner ad copy for this initiative.

Example Context: (copied from Klue battle cards)

Why We Win - Learning and Clinical Content

Our content is broader and deeper for a range of clinical settings, with more engaging learning modalities Content is produced in-house so we can quickly update it to account for changes in regulations or best practices Find all of the content you need to improve compliance, retention, and skills development with proven personalized learning approaches that saves staff time and effort Relias provides crosswalks and regulatory guidance as a part of our learning solution at no extra charge, unlike some competitors

Related Competitor Weakness

HealthStream charges several thousand dollars annually for crosswalks and regulatory guidance, plus overages for learners who access courses outside of the buyer's license.

Why We Win- Assessments and Onboarding

Relias offers content and assessments in a wide range of healthcare settings, with help converting existing materials into an e-learning environment Relias creates its own content with trusted industry bodies and in-house SMEs with clinical experience. Relias has control over its content creation and is reliable, trusted, up-to-date Many of our pre-hire assessments are fully validated Make sure that your assessments tools are based on objectively scored source data that reflects current clinical practices Relias helps organizations with the entire nursing lifecycle, from hiring to onboarding and ongoing educational resources. Relias focuses on healthcare workforce activation, and going across the lifecycle of a clinician. Focused on 360 approach, across Acute, PAC, HHS settings, especially important for distributed care networks

Related Competitor Weakness HealthStream has inconsistent application of personalized and assessment-based learning While HealthStream is investing in in-house content development, most of their content is sourced from third parties

Why We Win - Competency Management

We offer pre-loaded competencies for titles in acute, home health, and hospice settings to turn paperwork heavy processes into a full-fledged digital solution where all of the results and reports are housed in a single location Related Competitor Weakness HealthStream has a limited Competency Management offering targeted mostly at nurses compared to Relias' more comprehensive offering

Why We Lose

HealthStream is the primary incumbent in a variety of acute settings

Quick Response: "With Relias, our strength lies in our ability to offer highly customizable and engaging content tailored to a variety of clinical settings, including acute care. How would having access to more tailored and flexible training solutions impact your team's ability to provide high-quality patient care?"

Recently HealthStream has been coming in very aggressively on price in multiple verticals along with month-to-month contract durations

Quick Response: "At Relias, our focus is on long-term partnerships that drive real results. How might a partnership that's focused on achieving specific outcomes for your staff and patients align with your strategic goals?"

HealthStream offers more HR administration tools and compliance monitoring systems

Quick Response: "Our approach at Relias includes providing targeted education that aligns with compliance needs. How do you see integrated educational solutions playing a role in your organization's compliance and HR management strategy?"