April Promotions
- Grace Beesley
Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store |
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Campaign Name | OT Month Promo - all site (15% off) |
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Campaign Promo Code | Promo Code – OTMONTH24 |
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Campaign type | Revenue Driver |
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Channels |
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Submit 3 supporting emails |
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PPC | Would we want to support this with PPC? - Yes |
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Social | Would we want to support this with Social? - Not at this time |
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Launch date | Apr 1, 2024-April 15th |
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Status (Dates of AT tickets) | Email - All Q2 Tickets Submitted 3/15 | Endeca code: created 3/18 | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21 |
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Opt-In Monster Banner | Created 3/15 |
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UTM | OTMONTH-24 |
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Strategy
Target market
Goals
Goals | Metrics |
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Primary Goal: Drive Revenue | Increase Revenue |
Secondary Goal(s): Increase website traffic, Increase conversions, improve user engagement |
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Budget
Total:
Activity | Budget | Details |
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Campaign roadmap
Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
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Content + social promotion | ||||
| Not started |
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Offline advertising | ||||
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Paid advertising | ||||
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Webinar | ||||
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Media/PR | ||||
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