March Promotion
- Grace Beesley
Driver | career development opportunities, price, and brand reputation |
|---|---|
Campaign #1 | *Buy one social work course, get the second half off |
Code | SWAM10 |
Contributor(s) | PPC (RDA), Email, Social(organic + boosted) |
Informed |
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Campaign name | Social Worker Appreciation Month (10% Discount) |
Campaign type | Brand Awareness + Drive Revenue |
Launch date | Mar 1, 2024 |
Status | Not started / In progress / Done |
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=social+worker+appreciation+promo+2024 |
Driver | career development opportunities, price, and brand reputation |
|---|---|
Campaign #2 | *10% discount off all courses |
Approver | Grace |
Contributor(s) | PPC (RDA), Email, Social(organic + boosted) |
Informed |
|
Campaign name | National Physicians Week |
Campaign type | Drive Revenue |
Launch date | Mar 22, 2024 |
Status | Not started / In progress / Done |
Campaign Key (UTM) | utm_source=sfmc&utm_medium=email&utm_campaign=national+physician+week+promo+2024 |
Strategy
Campaign #1
Social Worker Appreciate Month
Dates: March 1-31th
Discount: BOGO
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases from a social worker aspect. We are hoping to include the following courses in the BOGO deal:
TBD
During this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
PT
OT
BCBA + RBT
All Relias Academy Professions across website
Campaign #2
National Physicians Week
Dates: March 20-31st
Discount: 10% off all courses sitewide
Execution Channels:
Email
PPC (Consider RDAs and search if PPC approves)
Social Media (Organic posts + boosted content)
Objectives:
Boost course purchases
Drive new user registrations via PPC
Evaluation:
We anticipate an uptick in course purchases during this timeframe as well as new user registrations on the Academy website from those entering the website via PPC campaigns. We will assess the performance of the campaign and compare it to last years campaign to determine success as 2023 will be our benchmark for success.
Target market
Social Work
BCBA + RBT
Goals
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Campaign roadmap
Campaign deliverables
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