Yearly Promotions
Driver | Grace Beesley | Channel Marketing Manager - B2C Growth https://reliasacademy.com/rls/store |
|---|---|
Campaign name | Yearly Website Promotions |
Campaign type | Promos |
Launch date | Jan 1, 2024 |
Campaign UTM Tag | TBD |
Strategy
See Strategy Deck HERE
Campaign Brief HERE
Goals
2024 Overall Campaign Goals:
Goals | Metrics |
|---|---|
Drive Traffic | Amass 2.26M in traffic by EOY Maintain 2.2% conversion rate |
Drive Revenue | $5M in revenue AOV: $98 |
Increase New Users/Registrations | +49,720 users in 2024 |
💬 Messaging
B2C Messaging Doc HERE [Need Link]
Campaign Deliverables & Tracking
See link to Campaign in Airtable HERE under the Campaign Tracking Tab