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Live & On-Demand Webinars - 4 images total

Four images total  

• 2 Versions 

  • Register Now (w/ date and time) 

  • Watch On-Demand (w/no date and time) 

• 2 sizes  

  • Email Banner - 1280x440 

  • Social - 1080x1080 

Terminus (Tradeshow Campaigns, Display, ABM, Paid Social) – 10 images total

Ten images total (2 versions of the ad may be requested if there is a specific A/B testing plan and process in place) 

• Display Banners 

  • 728x90  

  • 300x250  

  • 160x600  

  • 300x600  

  • 320x50  

  • 970x250  

• Email Banner

  • 1280x440  

• Social

  • 1080x1080 

  • 1200x627 

  • 720x900 

 New Asset Launch – 10 images total

(2 versions of the ad may be requested if there is a specific A/B testing plan and process in place) 

• Website thumbnail

  • 400x519 

• Email Banner

  • 1280x440 

• Display Banners 

  • 728x90   

  • 160x600  

  • 300x600  

  • 320x50 

  • 970x250   

• Social

  • 1080x1080 

  • 1200x627 

  • 720x900 

• Stock photos used in asset and any supporting creative 

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Linkedin Technical Requirements 

File Type: jpg, png, or gif 
File Size: 5 MB 

Horizontal / Landscape 
**Horizontal images will deliver to both desktop and mobile 
Minimum: 640 x 360 pixels 
Maximum: 7680 x 4320 pixels 
Recommended: 1.91:1 - 1200 x 628 pixels 

Square 
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile 
Minimum: 360 x 360 pixels 
Maximum: 4320 x 4320 pixels 
Recommended: 1:1 - 1200 x 1200 pixels 

Vertical 
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop) 
Minimum: 360 x 640 pixels 
Maximum: 1254 x 2400 pixels 
Recommended:  
1:1.91 - 628 x 1200 pixels 
2:3 - 600 x 900 pixels 
4:5 - 720 x 900 pixels 

Video Ads - https://business.linkedin.com/marketing-solutions/success/ads-guide/video-ads 

Image Ads - https://business.linkedin.com/marketing-solutions/success/ads-guide/single-image-ads 

Terminus Technical Requirements 

Supported File Size: Smaller than 200KB for static display ads, up to 5MG for animated .GIF ads Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static. Supported File Types: HTML5, .GIF, .JPEG, or .PNG 

https://support.terminus.com/hc/en-us/article_attachments/14518178579731/Creative_Best_Practices.pdf  

Video Ad Specifications 

• Terminus can serve linear ads (pre-roll video ads) 

• File Format must be MP4 

• File size must be smaller than 10MB 

• Typical resolutions: 1920x1080 or 1280x720 

• Dimensions must be at least 400 pixels in height or width 

• Minimum duration for video ads is 5 seconds, and maximum duration is 60 seconds, but Terminus recommends creating separate ads under 15/30/45/60 seconds. 

• Bid requests usually fall into standard buckets of max duration, and it’s possible for any video length to be sent to fulfill the request, as long as it falls below that max duration. 

• e.g. a 25-second ad could be sent to fulfill a request with a max duration of 30 seconds, or a 6-second ad could be sent for 15 seconds. The player will adapt to a shorter video length than the max duration, so there will be no dead space between the end of the ad and the beginning of the publisher’s video content. 

• The video target bitrate is 2500 kbps 

• Greater than or less than 2500 kbps is also acceptable if the total file size conforms to the accepted <10MB