Google Ads | Experiments

Recourses:

Articles:

https://support.google.com/google-ads/answer/6318732?hl=en

To create an experiment, it is a 2 part process. First you need to create a draft of the campaign you want to run an experiment on.

Part 1 The Draft

Once you have created a draft of the campaign you have essentially made a carbon copy so you will now make the edits to the draft.

If you want to test out a different landing page for ads you would go into the ads and do a find and replace for all the URL's. There will be a checkmark next to all the ads that have successful had the URL changed.
If you want to test a bidding strategy you go into settings and change the setting.
You are able to test all sorts of things but these have been the main 2 used recently.

Now that you have made your changes in your Draft you now will want to start the experiment.

Go to drafts & experiments and create a new experiment and apply your draft to it.
Name it something similar to the original campaign so you know what campaign it is and what you are testing.
Pick the Start and End date, it usually defaults to starting a day after you are working on creating it.
Select if you want the experiments to run based on searches or cookies.
Then start the experiment.

Bidding - Google does not suggest this due to the learning curve for automated bidding. It will need the 2 week learning period in the experiment and then again if you choose to apply it to your campaign. It does keep your campaign safe from a new bidding strategy that does not work well though.
Landing page testing - if you want to split traffic to two different pages and Google optimize or instapage a/b testing is not an option or not a good fit.
Bid modifiers - can test how different bid adjustments to things such as dayparting, mobile bid adjustments and more can affect the overall performance of the campaign.