KPIs
Exposure - How well is our brand reaching our target accounts? | Values |
|---|---|
Accounts Reached | 2416/2612 |
Viewability | 75.2% |
Engagement - How well is the audience engaging with our brand? | Values |
|---|---|
Engagement Rate (CTR+VTR) | |
Account Engagement Rate (aCTR+aVTR) | 87.5% |
Avg. Increase in Account Engagement | 3.69x |
Shift in Account Engagement | 1,120 |
Impact - How well is the campaign influencing pipeline creation? | Values |
|---|---|
Influenced Pipeline | $12.2M |
Creative
Only one set of ads ran so we do not have an AB test to report on.
Insights & Recommendations
Number of accounts being targeted is high. Suggest breaking out into multiple segments to keep lists smaller.
Ad copy message is Recruiting/Talent focused. Suggest Advertising focused ad copy.
Test 2 different messages so we can run an AB test.
Consider one ad set with ad copy specific to Universities looking for Nurse Degree program leads
Add Comment