Analytics
Exposure - How well is our brand reaching our target accounts? | Values |
|---|---|
Accounts Reached | 9/9 |
Viewability | 76.1% |
Engagement - How well is the audience engaging with our brand? | Values |
|---|
Engagement - How well is the audience engaging with our brand? | Values |
|---|---|
Engagement Rate (CTR+VTR) | % |
Account Engagement Rate (aCTR+aVTR) | 88.89% |
Avg. Increase in Account Engagement | 3.97x |
Shift in Account Engagement |
|
Impact - How well is the campaign influencing pipeline creation? | Values |
|---|---|
Influenced Pipeline | $1.1M |
Creative
Only one set of ads ran so we do not have an AB test to report on.
Insights & Recommendations
Small number of accounts for a segment/advertising campaign.
Only one set of ads, so no A/B testing can be done w/ the same creative.
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