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Analytics

Exposure - How well is our brand reaching our target accounts?

Values

Accounts Reached

9/9

Viewability

76.1%

Engagement - How well is the audience engaging with our brand?

Values

Engagement - How well is the audience engaging with our brand?

Values

Engagement Rate (CTR+VTR)

 %

Account Engagement Rate (aCTR+aVTR)

88.89%

Avg. Increase in Account Engagement

3.97x

Shift in Account Engagement

 

Impact - How well is the campaign influencing pipeline creation?

Values

Influenced Pipeline

$1.1M

Creative

Only one set of ads ran so we do not have an AB test to report on.

Insights & Recommendations

  • Small number of accounts for a segment/advertising campaign.

  • Only one set of ads, so no A/B testing can be done w/ the same creative.

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