Compulse Analytic Benchmarks

CATEGORY

DISPLAY CTR

PRE-ROLL VCR

OTT VCR

Email

Search

Social

Compulse Averages

0.18%

83%

98%

2.5% CTR

18% Open Rate

2.3% CTR

1.46% CTR

2024 National Averages

0.05%

70%

95%

1.5%-2% CTR

12%-18% Open Rate

2.3% CTR

1.46% CTR

CATEGORY

DISPLAY CTR

PRE-ROLL VCR

OTT VCR

Arts & Entertainment

0.22%

82%

98%

Automotive

0.28%

86%

98%

Business

0.18%

83%

98%

Careers

0.14%

84%

97%

Education

0.18%

82%

98%

Food & Drink

0.19%

85%

99%

Health & Fitness

0.16%

86%

98%

Home & Garden

0.19%

85%

98%

Law, Gov't & Politics

0.16%

81%

98%

Personal Finance

0.16%

84%

99%

Political

0.18%

70%

98%

Real Estate

0.21%

91%

99%

Shopping

0.23%

89%

99%

Society

0.20%

80%

98%

Sports

0.15%

85%

98%

Travel

0.17%

84%

99%