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Google & Bing

  • Use auto-tagging so campaign names are automatically tracked

  • Initial caps

  • Format:  "Campaign Type" | "Product Promoted" | "Description if needed"

    • Campaign types:

      • Search

      • Display

      • Remarketing

      • Video

    • Examples

      • Search | UCE | Nursing CEU

      • Remarketing | Pharmacology

      • Remarketing | UCE

      • Display | UCE | Targeted Placements

PROMOTED PRODUCT STANDARIZATION

  • Nurse

    • UCE or uce = unlimited CE

    • CE Renew or ce-renew = CE renewal package

    • Pharma = pharmacology

    • Specialty = specific courses vs general CE or packages (pediatric, case management, infection control)

    • Cert. Review = certification review courses 

       

Marketplaces Google Bing Campaign Names:

  • Use auto-tagging so campaign names are automatically tracked

    • Initial caps

    • Format: "Campaign Type" |"Product Promoted" | "Description if needed"

      • Campaign types: Search, Display/Remarketing, YouTube, Gmail

      • Examples

        • Search | UCE | Nursing CEU

        • Display | Remarketing | Pharmacology

        • Display | UCE | Targeted Placements

        • YouTube | UCE | Audience Targeting

    • Archived campaigns put a "z" in front of

       

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