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Driver

Savannah Wrenn | Manager, Channel Marketing - B2C Growth Nurse.com

Campaign name

National Nurses Week 2024

Campaign type

Nurse.com - All

Dates

Campaign Launch Date: April 1, 2024

Nurses Week: May 6 - 12, 2024

Campaign UTM Tag

NNW24

Campaign Goal

2,500 Account Registrations

Campaign Results

Updated: 4/25/24

Sessions

Returning Users

Account Creation

13,243

439

346 (13.8% goal attainment)

\uD83D\uDCD4 Strategy

See Strategy Deck HERE

B2C Marketing Campaign Brief HERE

Live Virtual Event Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc HERE [Need Link]

📁 Campaign Assets

B2C Campaign Assets HERE

✅ Campaign Deliverables & Tracking

See link to Campaign in Airtable HERE under the Campaign Tracking Tab

\uD83D\uDCE3 Campaign roadmap [Need to update iframe below]

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