LIVE | Brand | National Nurses Week 2024

 

Driver

Savannah Wrenn | Manager, Channel Marketing - B2C Growth Nurse.com

Driver

Savannah Wrenn | Manager, Channel Marketing - B2C Growth Nurse.com

Campaign name

National Nurses Week 2024

Campaign type

Nurse.com - All

Dates

Campaign Launch Date: April 1, 2024

Nurses Week: May 6 - 12, 2024

Campaign UTM Tag

NNW24

Campaign Goal

2,500 Account Registrations

2024 Campaign Results | YoY

Updated: 5/7/24

Sessions

Returning Users

Account Creation

Revenue

Sessions

Returning Users

Account Creation

Revenue

41,349 (+270%)

6.3% of total traffic

1,870 (+142%)

1,058 (42.3% to goal)

(+3,969%)

$2,403.99 (+554%)

2023 NNW Campaign Results

Sessions

Returning Users

Account Creation

Revenue

Sessions

Returning Users

Account Creation

Revenue

11,155

773

26

$367.33

 Strategy

See Strategy Deck HERE

B2C Marketing Campaign Brief HERE

Live Virtual Event Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc HERE [Need Link]

📁 Campaign Assets

B2C Campaign Assets HERE

 Campaign Deliverables & Tracking

See link to Campaign in Airtable HERE under the Campaign Tracking Tab

 Campaign roadmap [Need to update iframe below]