Pardot Forms in Instapage

Pardot Forms are displayed on Instapages within an iframe. The new form URL from Pardot must be placed within the HTML code on the iframe.
Pardot forms for Instapage should not use progressive profiling or dependent fields. The iframe will not adjust itself to support size changes like our website progressive forms do.
Pardot form templates and corresponding Template layouts were created to send specific data regarding the type of conversion to Google Analytics.

Choose one of the following Pardot form templates to use. Update the messaging on the form, CTA button text, thank you page, completion items, etc. (Done by Email Ops Team)

[TEMPLATE] 2023 Pardot Instapage Form - Gated Resource

[TEMPLATE] 2023 Pardot Instapage Form - Demo Request

HTML code placed on the Instapage within the form iframe

Pardot proides an iframe URL for these forms and it looks like this:

<iframe src="https://lp.relias.com/l/875791/2022-08-23/2xmz7m" width="100%" height="500" type="text/html" frameborder="0" allowTransparency="true" style="border: 0"></iframe>

The default height size doesn’t always work for our big demo forms and with this configuration, you may also see a scroll bar on the form. If you’d like to use the provided URL, you must add a command to it for it to function properly, see highlighted element.

<iframe src="https://lp.relias.com/l/875791/2022-08-23/2xmz7m" scrolling="no" width="100%" height="500" type="text/html" frameborder="0" allowTransparency="true" style="border: 0" id="myiframe"></iframe>

The minimum code that needs to be in the iframe (what most of the instapages use) is as follows:

<iframe class="inherit-height" src="PARDOT_FORM_URL" width="100%" scrolling="no" style="height: inherit;" id="myiframe"></iframe>

To update the iframe on instapage, double-click within form iframe and make your edits and don’t forget to use the appropriate Pardot form url, including https:// at the beginning.

Example Pardot Demo Form Completion Actions:

Add to CRM Campaign	Master - Demo Request - Requested Demo
Change prospect custom field value	SFDC Demo Request Date to Submission Date
Adjust score	+100 point(s)
Change prospect custom field value	MQL Date to Submission Date
Change prospect custom field value	Source to Marketing
Change prospect custom field value	Source Detail to Demo Request
Change prospect custom field value	Campaign (Attribution) to Master - Demo Request
Conditional Parameters	If [Prospect custom field] [B2B or B2C] [is] [Myself/Personal Learning]
Create Salesforce task	Subject: New Demo Request - Refer to Retail Assigned to: Automated Updates Priority: High Status: Not Started Due in: 2 days Reminder in: 1 days Comments: Please see the SFDC Contact Us Message Field for more information on this Demo Request.
Add to list	SYSTEM - Refer to Retail
Conditional Parameters	If [Prospect custom field] [B2B or B2C] [is] [My Company/Organization]
Add to list	BS: Demo Request Form Task Assignment
Add to list	Fast Track to MQL

Add to CRM Campaign “DIGITAL CAMPAIGN NAME”