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Driver

Laurie Bishop (Deactivated)

Approver

Leonard Ford

Contributor

Laurie Bishop (Deactivated)

Informed

Campaign name

Holiday 2022

Campaign type

Increase Enrollment

Launch date

Status

IN PROGRESS

Campaign Key

\uD83D\uDCD4 Strategy

Target market

\uD83E\uDD45 Goals

Goals

Metrics

Increase Course Enrollment

\uD83D\uDCB0 Budget

Total:

Activity

Budget

Details

\uD83D\uDCE3 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

✅ Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

Social Media organic video

Laurie Bishop (Deactivated)

11/1-12/31

IN PROGRESS

Email

4 email campaigns

Laurie Bishop (Deactivated)

10/30/22

11/28/2022

12/12/2022

12/28/22

IN PROGRESS

Banner

Banner for website and newsletter

Laurie Bishop (Deactivated)

created ticket 10/19

IN PROGRESS

Website

Banner at top of website

Laurie Bishop (Deactivated)

11/1 - 12/31

DONE

Coupon Code

Holiday2022

Laurie Bishop (Deactivated)

created 10/4 and will run from 11/1-12/31

DONE

$500 off ALL new certification

Holiday22recert

Laurie Bishop (Deactivated)

created 10/19 and will run from 11/1 - 12/31

DONE

$200 off ALL recertification

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