Holiday 2022



 Goals

Goals

Metrics

Goals

Metrics

Increase Course Enrollment

 

 

 

 Budget

Total:

Activity

Budget

Details

Activity

Budget

Details

 

 

 

 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

 Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

Social Media organic video

@Laurie Bishop (Deactivated)

11/1-12/31

In Progress

 

 

 

 

 

 

Email

4 email campaigns

@Laurie Bishop (Deactivated)

10/30/22

11/28/2022

12/12/2022

12/28/22

In Progress

 

 

 

 

 

 

Banner

Banner for website and newsletter

@Laurie Bishop (Deactivated)

created ticket 10/19

In Progress

 

 

 

 

 

 

Website

Banner at top of website

@Laurie Bishop (Deactivated)

11/1 - 12/31

Done

 

Coupon Code

 

 

 

 

Holiday2022

@Laurie Bishop (Deactivated)

created 10/4 and will run from 11/1-12/31

Done

$500 off ALL new certification

Holiday22recert

@Laurie Bishop (Deactivated)

created 10/19 and will run from 11/1 - 12/31

Done

$200 off ALL recertification