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Driver

Laurie Bishop (Deactivated)

Approver

Leonard Ford

Contributor

Laurie Bishop (Deactivated)

Informed

Campaign name

Holiday 2022

Campaign type

Increase Enrollment

Launch date

Status

NOT STARTED / IN PROGRESS / DONE

Campaign Key

\uD83D\uDCD4 Strategy

Target market

\uD83E\uDD45 Goals

Goals

Metrics

Increase Course Enrollment

\uD83D\uDCB0 Budget

Total:

Activity

Budget

Details

\uD83D\uDCE3 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

✅ Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

Social Media organic video

Laurie Bishop (Deactivated)

11/1-12/31

IN PROGRESS

Email

4 email campaigns

Laurie Bishop (Deactivated)

10/30/22

11/28/2022

12/12/2022

12/28/22

IN PROGRESS

Banner

Banner for website and newsletter

Laurie Bishop (Deactivated)

created ticket 10/19

IN PROGRESS

Website

Banner at top of website

Laurie Bishop (Deactivated)

11/1 - 12/31

DONE

Coupon Code

Holiday2022

Laurie Bishop (Deactivated)

created 10/4 and will run from 11/1-12/31

DONE

$500 off ALL new certification

Holiday22recert

Laurie Bishop (Deactivated)

created 10/19 and will run from 11/1 - 12/31

DONE

$200 off ALL recertification

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