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Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign name

Gated Wellness Lead Gen w/ Warmup Journey

Campaign type

Led Gen and Warmup Journey

Launch date

2/14/24

Campaign UTM Tag

utm_source=sfmc&utm_medium=digital&utm_campaign=wellness

\uD83D\uDCD4 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc [LINK HERE]

📁 Campaign Assets

B2C Campaign Assets [LINK HERE]

✅ Campaign Deliverables & Tracking

See link to Campaign in Airtable HERE under the Campaign Tracking Tab

\uD83D\uDCE3 Campaign roadmap

Link to Airtable HERE

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