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Engagement - How well is the audience engaging with our brand? | Values | |
|---|---|---|
Engagement Rate (CTR+VTR) | Account Engagement Rate (aCTR+aVTR) | 87.5% |
Avg. Increase in Account Engagement | 3.69x | |
Shift in Account Engagement | 1,120 |
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Number of accounts being targeted is high . Suggest breaking out into multiple segments to keep lists smaller.and includes irrelevant schools (public, high school, etc). Suggest removing broader “school” industries and check filter logic
Ad copy message is Recruiting/Talent focused. Suggest Advertising focused ad copy.
Test 2 different messages so we can run an AB test.
Consider one ad set with ad copy specific to Universities looking for Nurse Degree program leads
Accounts with Increased Engagement:
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Accounts with New Engagement:
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