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*** In progress. Last updated: 10/8/24 ***

Lifecycle Stages are used on Salesforce Lead and Contact records. Quick overview below of the current lifecycle stages in use.

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Lifecyle Stage	Conditions	Score
MCL (Marketing Captured Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	0-29
MEL (Marketing Engaged Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	70-99
MNL (Marketing Nurtured Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	30-69
MQL (Marketing Qualified Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	Prospects: 100+ Customers: 200+
Recycle	TBD	None
Refer to Retail	TBD	None
Junk	TBD	None
Non Engaged	TBD	0
No Longer with Company	Used by sales to identify people on accounts who are no longer with the company.	None

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