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CATEGORY
DISPLAY CTR
PRE-ROLL VCR
OTT VCR
Email
Social
Compulse Averages
0.18%
83%
98%
2.5% CTR
18% Open Rate
2.3% CTR
1.46% CTR

2024 National Averages
0.05%
70%
95%
1.5%-2% CTR
12%-18% Open Rate
2.3% CTR
1.46% CTR

CATEGORY
DISPLAY CTR
PRE-ROLL VCR
OTT VCR

Arts & Entertainment
0.22%
82%
98%

Automotive
0.28%
86%
98%

Business
0.18%
83%
98%

Careers
0.14%
84%
97%

Education
0.18%
82%
98%

Food & Drink
0.19%
85%
99%

Health & Fitness
0.16%
86%
98%

Home & Garden
0.19%
85%
98%

Law, Gov't & Politics
0.16%
81%
98%

Personal Finance
0.16%
84%
99%

Political
0.18%
70%
98%
 

Real Estate
0.21%
91%
99%
 

Shopping
0.23%
89%
99%

Society
0.20%
80%
98%

Sports
0.15%
85%
98%

Travel
0.17%
84%
99%