Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

How To Request a Content Asset in JWM

Who submits the ticket?

  • Content Assets for Marketing Campaigns - submitted by DG/CM/PM - Lives in MKHUB

    • e-book, infographic, report, research brief, tool kit, topic hub, video, syndicated content, partner content

  • Content Assets for Products - submitted by PMM/MIT - Lives in MKHUB

    • success story, testimonials, product based content (BOFU e-book)

  • Blogs - submitted by content team - from Create button, lives in MKCON

  • Surveys - submitted by content team - Lives in MKHUB

When is the ticket submitted? How is the ticket submitted?

  • Content Assets for Marketing Campaigns - 2 months prior. Using Main Marketing Request Form

  • Surveys - Planned in advance. Submitted at beginning of each quarter. Using Main Marketing Request Form

What happens next? Who is responsible for what? (should include SLAs)

After the asset is complete, who adds the information to the Resource database in Jira and High Spot

  • Content team adds the asset (gated and ungated links) to Jira resource base

  • Requestor is responsible for adding to High Spot, if needed.

Outstanding Questions:

  • Tickets for derivative assets

    • Should be submitted at the same time as the main asset if it’s already planned as part of campaign strategy

    • Should we reactivate the old Epic and add more tasks to it? or create a new request and link the original to it?