Google & Bing
Use auto-tagging so campaign names are automatically tracked
Initial caps
Format: "Campaign Type" | "Product Promoted" | "Description if needed"
Campaign types:
Search
Display
Remarketing
Video
Examples
Search | UCE | Nursing CEU
Remarketing | Pharmacology
Remarketing | UCE
Display | UCE | Targeted Placements
Video | Cert Review
*Note for Relias Academy - all campaign names should be lowercase
PROMOTED PRODUCT STANDARIZATIONSTANDARDIZATION
Nurse
UCE or uce = unlimited CE
CE Renew or ce-renew = CE renewal package
Pharma = pharmacology
Specialty = specific courses vs general CE or packages (pediatric, case management, infection control)
Use auto-tagging so campaign names are automatically tracked
Initial caps
Format: "Campaign Type" |"Product Promoted" | "Description if needed"
Campaign types: Search, Display/Remarketing, YouTube, Gmail
Examples
Search | UCE | Nursing CEU
Display | Remarketing | Pharmacology
Display | UCE | Targeted Placements
YouTube | UCE | Audience Targeting
Cert. Review = certification review courses
Marketplaces Google Bing Campaign Names:
Archived campaigns put a "z" in front of