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Use auto-tagging so campaign names are automatically tracked
Initial caps
Format: "Campaign Type" | "Product Promoted" | "Description if needed"
Campaign types:
Search
Display
Remarketing
Video
Examples
Search | UCE | Nursing CEU
Remarketing | Pharmacology
Remarketing | UCE
Display | UCE | Targeted Placements
...
Nurse
UCE or uce = unlimited CE
CE Renew or ce-renew = CE renewal package
Pharma = pharmacology
Specialty = specific courses , vs general CE or packages (pediatric, case management, infection control)
Cert. Review = certification review courses
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