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  • Use auto-tagging so campaign names are automatically tracked

  • Initial caps

  • Format:  "Campaign Type" | "Product Promoted" | "Description if needed"

    • Campaign types:

      • Search

      ,
      • Display

      , Remarketing, YouTube, Gmail
      • Remarketing

      • Video

    • Examples

      • Search | UCE | Nursing CEU

      • Remarketing | Pharmacology

      • Remarketing | UCE

      • Display | UCE | Targeted Placements

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  • Nurse

    • UCE or uce = unlimited CE

    • CE Renew or ce-renew = CE renewal package

    • Pharma = pharmacology

    • Specialty = specific courses , vs general CE or packages (pediatric, case management, infection control)

    • Cert. Review = certification review courses 

       

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