Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

Driver

Savannah Wrenn | Manager, Channel Marketing - B2C Growth Nurse.com

Campaign name

National Nurses Week 2024

Campaign type

Nurse.com - All

Dates

Campaign Launch Date: April 1, 2024

Nurses Week: May 6 - 12, 2024

Campaign UTM Tag

NNW24

Campaign Goal

2,500 Account Registrations

2024 Campaign Results | YoY

Updated: 45/257/24

346 (13.8% goal attainment)

Sessions

Returning Users

Account Creation

13,243

439

Revenue

41,349 (+270%)

6.3% of total traffic

1,870 (+142%)

1,058 (42.3% to goal)

(+3,969%)

$2,403.99 (+554%)

2023 NNW Campaign Results

Sessions

Returning Users

Account Creation

Revenue

11,155

773

26

$367.33

\uD83D\uDCD4 Strategy

See Strategy Deck HERE

...