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Timeline: 7 days before launch
Create parent campaign for Instapage in salesforce to include in your QA ticket.
Campaign owner submits "Pardot Form & Instapage QA" Airtable Ticket for Email/Digital.
In the ticket, include the following (copy and paste list below, modify as needed):
Type of form needed - Gated Asset Download, Event Registration, or Demo Request
Whether it’s Any you need any additional form fields beyond standard fields
Title that appears on the form - e.g., Register for Impact: Culture 2024, Contact Us Today, etc.
The button CTA text - ex: e.g., Get Started, Download Now, Contact Us, etc.
Instapage preview/comment link.
Additional UTMs needed.
By default, any Demo link on an Instapage (a link going from Instapage to the relias.com/get-started demo page) should use the following utms:
“utm_source=instapage&utm_medium=referral&utm_campaign=[18 digit ID]“
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