CXL Notes

GA4 for Beginners Notes

Event Types:

• 42 in total

• 34 are app-related

• 8 web (pageview, first_visit, session_start, etc.)

Enhanced Measurement Events

• Page views

• Scrolls

• Outbound clicks

• Site search

• Video engagement

• File downloads

Everything in GA4 is an event

• 4 Categories of Events

  • Automatically collected

  • Enhanced measurement

  • Recommended

  • Custom

• Every event can up to 25 parameters to describe it

Sessions: Same as UA, when someone is on the website interacting, ends with 30 mins of inactivity or closing browser.

Engaged Sessions: Session that lasts 10 or more seconds, has a conversion event, or 2 or more page views

Engagement Rate = engaged sessions / Sessions

Bounce rate = non-engaged sessions / Sessions

• Reverse of engagement rate

Users:

Active user: any user that has an engaged session or first_visit event