New Hire Coursework (WIP)

As we onboard new employees, it is important that we are all working from the same foundational information. Below are a set of general marketing courses for all new hires, as well as more advanced courses that are team specific.

New employees should complete all the general courses, and then take the advanced courses for their team.

General Courses

Growth Marketing Foundations (1.5 hr)

A great introduction to growth marketing at a high level.

Marketing Ethics (1 hr)

Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.

Google Analytics Certifications

This certification has multiple paths - and all should be taken. This set of courses will ensure you are ready to deeply dive into Google Analytics and be able to make data-driven decisions based on that information.