Create TND Campaign

CREATING A TND CAMPAIGN

From the AdRoll interface, click on the blue CREATE button at the top right corner. A drop down menu will appear. Select WEB AD CAMPAIGN.

A pop-up will appear with different campaign options. Select RETARGETING ON WEB and click the blue CREATE button on the bottom right.

A new page will reload for creating the campaign. Below are the Settings we need to fill in to create the campaign:

· Campaign Name – use the same name from the Air Table record for this campaign

· Campaign Budget – the budget is located on the Air Table record as well. The field name in Air Table is: $ BUDGET

· Optimization Strategy – This is defaulted to conversions. Use the drop down menu and select CLICKS

· Start and End Dates – All TND campaigns run for 2 weeks unless otherwise noted. Please check the Air Table record for the campaign run dates. Air Table dates are found on the fields for DROP DATE and END DATE

Below the Settings is the Audience section. Click the Choose button to the right of the page. A pop-up will appear. In the search field enter the campaign naming convention to located the audience. Once the audience appears, click the check box to the left of the name.

Below the Audience section is the Ads section. Go to the Air Table record for this campaign and download the banner files to your computer. The field in Air Table for the files is GRAPHICS.

For new creative, select the UPLOAD icon A pop-up will appear. Click the SELECT YOUR FILE button to upload the banner files. Upload all files at once, do not do one at a time.

The selected files will appear on the screen with 2 fields to the left of the banner.

· Name - Change the name to the same as the Air Table record name for this campaign keeping the banner size at the end of the name.

· Destination URL – This is the website address the banner will link to. Its is always provided by the client and can be found in the COMMENT field of the Air Table record.

You can now click the blue SUBMIT button at the bottom of the page. The campaign will now go through an approval process with the vendor. These usually take between several hours to 24 hours. You will receive an email once the process has been completed.