Early Bird WOW
- Laurie Bishop (Deactivated)
EXAMPLE CAMPAIGN
Driver | @Laurie Bishop (Deactivated) |
|---|---|
Approver | @Leonard Ford |
Contributor | @Logan Parke (Deactivated) |
Informed | Product Engineering, PMM |
Campaign name | Example Campaign |
Campaign type | Brand Awareness / Acquisition |
Launch date | Nov 9, 2022 |
Status | Not started / In progress / Done |
Campaign Key | example_campaign |
Strategy
The rationale behind why we are running this campaign, our hypotheses, and how we will execute this campaign goes in this spot.
Target market
18-25 year old New Nurses
Goals
Goals | Metrics |
|---|---|
Acquire New Users | Increase sign ups by 10% (200 new users above benchmark) |
Brand Awareness | Increase unique site visitors 5% (2000 users above benchmark) |
Budget
Total: $2,500
Activity | Budget | Details |
|---|---|---|
New Remarketing Campaign | $1,500 | Budget to run new remarketing campaign targeting new nurses |
Search Ad Campaign | $1,000 | Budget for search ads targeting new keywords related to new nurses |
Campaign roadmap
Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
|---|---|---|---|---|
Content + social promotion | ||||
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Offline advertising | ||||
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Paid advertising | ||||
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Webinar | ||||
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Media/PR | ||||
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