Q2 Gated Assets

Driver	career development opportunities, price, and brand reputation

Driver	career development opportunities, price, and brand reputation
Campaign Name	Crisis Management Across Health and Human Services
Campaign Type	Crisis Management Course Sample Video - Gated Asset Q2 Campaign
Channels
Email	Submit 2 supporting emails
PPC	Is this something we can promote via PPC - Crisis management has had over 300 searches per month, low competition and low cost per clicks. We can also pair it with some of our crisis management courses.	Yes
Social	Is this something we can support via social media posts?	Yes, but with a caveat (paid only)
Launch date	Apr 26, 2024
Status (Dates of AT tickets)	AdOps AT form request submitted 3/21 \| PPC AT request submitted 3/21\| Social AT Ticket submitted 3/21 (Grace to attach asset to og request)
Gated Asset Location	Crisis management https://preview.relias.com/library/SIM/Crisis%20SIM%20Demo/story_html5.html
Gated URL	https://info.reliasacademy.com/crisis-management-health-human-services-gated	Awaiting graphic to replace existing image from Creative Team, submitted ticket on 3/8
Campaign Key (UTM)	crisis+management+24

Strategy

Target market

Goals	Metrics

Goals

Metrics

Primary Goal - Lead Generation (Website Traffic)

Secondary Goal - Audience Engagement, Brand Awareness, establish authority and thought leadership & lead nurture