Campaign Naming & Tracking Formats

Google & Bing

• Use auto-tagging so campaign names are automatically tracked

• Initial caps

• Format:  "Campaign Type" | "Product Promoted" | "Description if needed"

  • Campaign types: Search, Display, Remarketing, YouTube, Gmail

  • Examples

    • Search | UCE | Nursing CEU

    • Remarketing | Pharmacology

    • Remarketing | UCE

    • Display | UCE | Targeted Placements
      
      

PROMOTED PRODUCT STANDARIZATION

• Nurse

  • UCE or uce = unlimited CE

  • CE Renew or ce-renew = CE renewal package

  • Pharma = pharmacology

  • Specialty = specific courses, vs general CE or packages (pediatric, case management, infection control)

  • Cert. Review = certification review courses 

     

Marketplaces Google Bing Campaign Names:

• Use auto-tagging so campaign names are automatically tracked

  • Initial caps

  • Format: "Campaign Type" |"Product Promoted" | "Description if needed"

    • Campaign types: Search, Display/Remarketing, YouTube, Gmail

    • Examples

      • Search | UCE | Nursing CEU

      • Display | Remarketing | Pharmacology

      • Display | UCE | Targeted Placements

      • YouTube | UCE | Audience Targeting

  • Archived campaigns put a "z" in front of