Holiday 2022

Goals

Goals	Metrics

Goals	Metrics
Increase Course Enrollment

Total:

Activity	Budget	Details

Activity	Budget	Details

Lane+1

Lane+2

Bar+1

Bar+2

Bar+3

Deliverable	Owner	Deadline	Status	Notes

Deliverable	Owner	Deadline	Status	Notes
Content + social promotion
Social Media organic video	@Laurie Bishop (Deactivated)	11/1-12/31	In Progress

Email
4 email campaigns	@Laurie Bishop (Deactivated)	10/30/22 11/28/2022 12/12/2022 12/28/22	In Progress

Banner
Banner for website and newsletter	@Laurie Bishop (Deactivated)	created ticket 10/19	In Progress

Website
Banner at top of website	@Laurie Bishop (Deactivated)	11/1 - 12/31	Done
Coupon Code
Holiday2022	@Laurie Bishop (Deactivated)	created 10/4 and will run from 11/1-12/31	Done	$500 off ALL new certification
Holiday22recert	@Laurie Bishop (Deactivated)	created 10/19 and will run from 11/1 - 12/31	Done	$200 off ALL recertification