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Driver

Jacey Monahan | Channel Marketing Manager, Nurse.com

Campaign name

Nurse.com End of Year Campaign 2024

Campaign type

CE / Direct Revenue

Launch date

November 29, 2024 - Dec 6, 2024 - Cyber Week Promo

Dec 9 through EOY - 25% off Promo

Campaign Run Dates

Nov 29 - Dec 31 2024

Campaign UTM Tag

cyber24 and decdiscount24

\uD83D\uDCD4 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief: https://reliaslearning.sharepoint.com/:w:/r/sites/Marketing_Dept/_layouts/15/Doc.aspx?sourcedoc=%7B906068B6-BD62-46E0-AE4F-E89F6762F5F0%7D&file=2024%20EOY%20Promo%20Campaign%20Brief.docx&action=default&mobileredirect=true

https://reliaslearning.sharepoint.com/:w:/r/sites/Marketing_Dept/_layouts/15/Doc.aspx?sourcedoc=%7BF7A3791E-7497-4A5F-B207-936534116346%7D&file=2024%20Cyber%20Week%20Promo%20Campaign%20Brief.docx&action=default&mobileredirect=true

📁 Campaign Assets

Campaign Look & Feel: 24-NURSE-429-LookFeelGuide-Campagin-EndofYear Sales-FINAL.pdf

B2C Campaign Assets

\uD83E\uDD45 Campaign Performance

KPI

Metrics

NURSEBOGO24 (11/29 – 12/6)

Coupon Code Uses:

Revenue Generated: $

DECDISCOUNT24 (12/9 – 12/31)

Coupon Code Uses:

Revenue Generated: $

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