2024 DA Sales Ad Specs In Progress

Ncom Digital Display Ad

300x250, 728x90 coming soon

60kb max

72 dpi

Format: .gif, .jpg, .png

Animation: Yes

Time limit: 15 seconds with an end frame or continuous looping

All ads require a border

Needs a click thru URL

Ncom National Newsletter Ad

Top ad: 265x140

Bottom ad: 540x160

150 kb

Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL

Ncom National Newsletter Takeover

Logo: 250x50

Top ad: 265x140

Bottom ad: 540x160

150 kb

Logo format: .png with transparent background

Ad Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL

Ncom Targeted Network Display (TND)

Required:
300x250, 728x90, 160x600, 300x600, 320x50, 970x250

Additional sizes:
428x60, 250x250, 336x280, 200x200, 180x150

Format: .gif, .jpg, .png

Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.

Time limit: 15 seconds with an end frame or continuous looping

NOTE: Creative cannot be served through 3rd party tags

All ads require a border

Needs a click thru URL

Landing Page Requirements: Must include a link back to the home page and another link to the privacy policy. Branding on landing page must match the branding of the ads.

Banners are not permitted to use redirecting URLs. Track campaign analytics with UTM tracking codes instead.

Banners cannot link directly into a payment processor (e.g., PayPal). Visitors must be able to review terms of the offer prior to entering purchasing/sign-up flows.

Ncom Social Media Campaign - single image

1080x1080

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1 for Facebook, 1:1 for Instagram

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Ncom Social Media Campaign - carousel

1080x1080

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Image ratio: 1:1

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

Ncom Social Media Campaign - video

Caption length text: Text only, max 2,200 characters

Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing

Length: 120 minutes max

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File size: Up to 4GB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

.mp4 or MOV recommended, no edit lists

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Audio: Stereo AAC audio compression, 128kbps + preferred

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.