Driver | career development opportunities, price, and brand reputation |
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|---|---|---|
Campaign Name | Crisis Management Across Health and Human Services |
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Campaign Type | Crisis Management Course Sample Video - Gated Asset Q2 Campaign |
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Channels |
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Submit 2 supporting emails |
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PPC | Is this something we can promote via PPC - Crisis management has had over 300 searches per month, low competition and low cost per clicks. We can also pair it with some of our crisis management courses. |
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Social | Is this something we can support via social media posts? |
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Launch date |
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Status (Dates of AT tickets) | AdOps AT form request submitted 3/21 | PPC AT request submitted 3/21| Social AT Ticket submitted 3/21 |
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Gated Asset Location | Crisis management https://preview.relias.com/library/SIM/Crisis%20SIM%20Demo/story_html5.html | |
Gated URL | https://info.reliasacademy.com/crisis-management-health-human-services-gated | Awaiting graphic to replace existing image from Creative Team, submitted ticket on 3/8 |
Campaign Key (UTM) | crisis+management+24 |
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\uD83D\uDCD4 Strategy
Target market
\uD83E\uDD45 Goals
Goals | Metrics |
|---|---|
Increase enrollment and purchase of OT All Access Course | 2023 OT All Access Purchase during Q2 - Increase by 10% |
Increase overall revenue |
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